Simi Olarewaju

Digital Marketer · Available for hire

Simi Jesse
Olarewaju.

Digital marketer specializing in email marketing, automation, and content-driven growth.

Klaviyo-certified. Built email systems that increased client revenue by 0% and independently launched a product with an 0.0% conversion rate.

Get in touch See case studies

About

Self-taught into marketing, now focused on the systems that quietly drive revenue — email flows, segmentation, and content that compounds.

My work centers on Klaviyo email marketing and content strategy for ecommerce and creator brands. I hold a Marketing BA from the University of Leicester, and I keep sharpening the craft through hands-on client work and independent product launches.

Certifications

  • Klaviyo Certification
  • HubSpot Email Marketing
  • Meta Ads Certification
  • OpenClassrooms Digital Marketing

Case Studies

Selected work.

01Ecommerce · Klaviyo

Email Marketing & Automation for Ecommerce

Situation
Client had no automated email flows and was relying on one-off manual campaigns.
Approach
Built and managed Klaviyo email marketing systems, including automated flows for welcome series, abandoned cart, post-purchase, and win-back campaigns. Used audience segmentation and A/B testing to optimize performance. 
Execution
One Society email campaign design with product showcase and testimonials
Klaviyo welcome flow: trigger, conditional split, and email sequence
Result

+0%

Increased and retained client revenue through the email program.

Note
Lead generation for this client came through Apollo.io outreach and personalized Instantly.ai cold email sequences.
01·BSub-study · Flow build

Abandoned Cart Recovery Flow, built from scratch

Situation
Client had no abandoned cart flow in place — recoverable revenue from cart abandonment was going entirely uncaptured.
Approach
Designed and built an abandoned cart email sequence in Klaviyo from the ground up, including timing, segmentation, and messaging strategy.  Wrote education-first copy that presold the ingredients and routine.
Execution
My Twacha abandoned cart email design with product showcase and ingredientsKlaviyo browse abandonment flow trigger, wait step, and email sequence
Result

0%

Of total email revenue attributed to the new flow within 30 days of going live.

01·CConcept project · Redesign strategy

Welcome Flow Redesign

Situation
A brand's existing welcome flow was a single generic email with low open rates and no clear next step for new subscribers.
Approach
Redesigned the flow into a multi-email sequence with personalization, a clear CTA, product upsell opportunities, and customer testimonials for social proof to increase early engagement, buyer trust, and first-purchase likelihood.
Execution
Before
Original welcome email — single generic message
After
Redesigned welcome flow — personalized, multi-section email with clear CTAs
Status
Concept projectRedesign strategy, not a live client result. If run, I'd measure open rate, click-through rate, and conversion to first purchase against the existing baseline.
02Solo product · Funnel build

Digital eBook Launch — Solo Funnel Build

Situation
Wanted to test building and monetizing a digital product from scratch with no existing audience and no paid budget.
Approach
Self-published an eBook on YouTube channel growth and monetization via Gumroad. Drove traffic through organic Instagram and Threads content, with Threads emerging as the top-performing channel.
Execution
Digital Stars: YT Faceless Guide 2025 eBook cover
Gumroad products dashboard listing eBooks and guides
Result

0.0%

Conversion rate — 0 sales from 0 views in the first month, roughly 3× typical DTC ecommerce benchmarks (2–4%). Threads drove 90 of the 152 total sales.

03Content · Audience growth

Content Strategy & Audience Growth from Zero

Situation
Started a content channel from zero with no existing following.
Approach
Built and executed an SEO-driven content strategy, iterating on thumbnails, captions, and video topics based on analytics insights. Managed end-to-end production including scripting, filming, and editing.
Execution
YouTube channel views chart showing 1.2M total viewsTop performing videos on the channelChannel analytics summary card
Result

0K+ subs · 0.0M+ views

Grew and monetized the channel to 0+ subscribers and 0.0M+ views, with a 0% increase in engagement rate from content optimization.

Skills

Tools of the trade.

Email Marketing & Automation

  • Klaviyo
  • HubSpot
  • Mailchimp
  • Flow Building
  • List Segmentation
  • A/B Testing

Social Media & Content

  • Instagram
  • YouTube
  • TikTok
  • Meta
  • Content Strategy
  • Copywriting

Analytics & Optimization

  • Google Analytics
  • Meta Insights
  • SEO
  • Conversion Rate Optimization

Tools

  • Canva
  • Adobe Photoshop
  • Adobe Illustrator
  • Gumroad
  • Apollo.io
  • Instantly.ai

Contact

Let's talk.

Open to full-time in-house marketing roles. Also happy to chat about project work in email or content.

Email

simi.olarawaju@gmail.com

LinkedIn

Simi Olarewaju